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Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. (4 Hours). Emphasizes ethical considerations involving security, privacy, and fairness. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Going-to-market topics include managing value-added resellers and distributors. Production Practicum Abroad. Principles of Argumentation. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Environmental Issues, Communication, and the Media. (1-4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . (4 Hours). Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Driving Marketing Performance: Measure, Analyze, Profit. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Sports Broadcasting. (4 Hours). Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. (4 Hours). Popular Communication. Dating apps are more specific and numerous than ever. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Focuses on developing and executing sales. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (3 Hours). No previous experience in data analysis or programming required. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Focuses on ethical principles, issues, and dilemmas in communication. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). May be repeated without limit. COMM6304. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. COMM3307. COMM2501. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. | Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Persuasion and Rhetoric. (4 Hours). (4 Hours). Offers analytic insight on methods people use to communicate different types of social action through body language. Succeeding in the Platform Economy. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Dean's Distinguished Lecture Series. Further information about the Independent Studies Program can be obtained from concentration coordinators. (4 Hours). (4 Hours). COMM3451. MKTG4510. Surveys the field of communication studies. Communication Theory. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. (4 Hours), COMM6501. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. This role is integral in the launch of programs for all assigned colleges. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Swipe on Tinder or make the first move on Bumble. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Northeastern University. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Communication Law. Elements of Debate. TTY 617.373.3768 | Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Emergency Information (2 Hours). Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. COMM2800. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." COMM3501. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. (4 Hours). Offers advanced training in video production techniques, emphasizing remote location shooting. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Customer Performance Modeling. Independent Study. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Includes professional accounting students. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Class Schedule: Monday-Friday. (4 Hours). Protect The Pack Placing Our Experts In Premier Media Outlets. COMM3200. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Communication and Inclusion. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Free Speech: Law and Practice. Introduction to Marketing. General questions . Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. 360 Huntington Ave., Boston, Massachusetts 02115 (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Strategic Communication. Examines how communication impacts relationship quality and commitment. Marketing Analytics. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Special Topics in Marketing. (4 Hours). Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. (4 Hours). The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Principles of Organizational Communication. Research may be behavioral/experimental or quantitative/analytical in nature. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Communication and Privacy. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Voice-Over Artist. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Designed to improve students' critical understanding of the visual, in its various forms, for communication. (4 Hours). Marketing Research. 2022-2023 Northeastern University Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. (3 Hours). Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Critical Creative Practice. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Contact. Designed to prepare students to work with audio in modern media settings. (4 Hours). COMM2100. COMM1120. Rhetoric and Propaganda. (4 Hours). Investigates the role of the producer in the production of content for traditional and new media venues. Memory has become a central concept for analyzing problems of historical representation and identities. MKTG4720. Free Speech in Cyberspace. Offers elective credit for courses taken at other academic institutions. Managing Customer Engagement in a Service World. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Focuses on the Internet and the World Wide Web. (4 Hours). Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. MKTG4220. Communication Studies at Northeastern. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). (4 Hours). Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. MKTG6318. (4 Hours). Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Great Speakers and Speeches. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (4 Hours). The official staff directory for the Northeastern University Howlin Huskies Skip To Main . New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. What do you think? Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. COMM2625. 617.373.3386. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. 617.373.2000 Health Communication. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Exercises skills of project management, teamwork, and client relationship management. Offers a special topics course in communication studies. COMM6505. )Stephen, A. T., Yakov BartStukent2017. (4 Hours). Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. (4 Hours). Boston, MA. (4 Hours). COMM3912. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation.